Pfizer joined the effort shortly after the “duo’s vaccine collaboration was announced.” It was the appropriately named Brand Institute that came up with “Comirnaty.” The “industry heavyweight” began working with BioNTech in April 2020, the trade publication Fierce Pharma reported in December.
The comirnaty focus groups: /DNCRCxmFFn- alyssa, the Ted Lasso enjoyer, August 23, 2021īut “amazingly,” wrote Jacob Rubashkin, a reporter and analyst for Inside Elections, Comirnaty “was not even the worst name” considered for the vaccine.
NANCY DREW TV SHOW MEME HOW TO
“The Pfizer vaccine will be marketed under the brand name ‘Comirnaty,’ proving that people who know how to make life saving vaccines don’t also know how to name stuff,” the paper wrote. The Portland Press Herald, which has a knack for responding to people and communicating the news in a deadpan or snarky fashion on the Maine newspaper’s Twitter account, seized on the hilarity. “They shouldn’t even be allowed to name their pets.”
“The person(s) who came up with this name should never be allowed to name anything ever again,” wrote Christopher Bouzy, the founder of Bot Sentinel. Since “a lot of people are asking,” wrote Ben Wakana, deputy director of strategic communications and engagement on the White House COVID-19 Response Team, “the correct pronunciation of Comirnaty is: ‘keepz-u-out-of-the-hospital-saves-UR-life-protects-your-community.’”įrom users forming new renditions of classic songs with “Comirnaty” as the starring lyric to comparing the creation of the name to a school group project gone horribly wrong, the memes and pointed remarks were abundant.
“I don’t know why Comirnaty sounds more like an Irish village to me than a vaccine but regardless this approval is a pandemic milestone,” wrote Mark Lewis, the director of gastrointestinal oncology at Intermountain Medical Oncology in Utah.